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31 New Dorp Plaza, Staten Island, NY 10306

Ho’Brah: A prelude to describing something intense or amazing.

(American surfer slang adopted from the Hawaiian ‘Pidgin’ language)

When the small fish market on 87th Street and 3rd Avenue in our hometown of Bay Ridge became available our first instinct was: ‘TACOS!’

We thought long and hard about what we loved most about tacos. ‘Bright flavors’ and ‘fresh ingredients’ were popular choices and soon morphed into ‘healthy lifestyle, summer, sun, and surf’. We shared tales of favorite taco joints we’d visited on Vacations around the world; small taco trucks on the Mexican border in San Diego; wood-paneled surf-taco joints yards from the ocean in Florida; oversized taco emporiums in Hawaii; and one truly shanty fish shack turned taco stand on the Gulf Coast.


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